Date of Last Revision: April 27, 2026
CREATIVE SHAPES PTE. LTD. ("Company", "we", "us", or "our") operates the Teeo platform and website at teeo.io (the "Service"). This Privacy Policy explains how we collect, use, store, disclose, and safeguard your personal data when you use our Service.
This policy is primarily governed by the Singapore Personal Data Protection Act 2012 (PDPA). Additional jurisdiction-specific terms are set out in Section 8 below.
By using the Service, you consent to the practices described in this policy. If you do not agree, please discontinue use of the Service. The Service is intended for users aged 16 and above. We do not knowingly collect personal data from anyone under 16.
Account Information
When you register, we collect your name, email address, and password, or OAuth identifiers if you sign in via a third-party provider (e.g., Google or Apple).
Swing Recordings and Video Data
Videos and images of your golf swing that you record or upload through the Service. These recordings may capture your physical appearance, body posture, and movements. Your swing recordings are private by default — they are accessible only to you and not shared with other users or made publicly visible without your explicit action.
Model training — explicit opt-in only. Your swing recordings and the coaching outputs we generate for you will not be used to train or fine-tune AI models unless you have separately and explicitly opted in. You may withdraw this consent at any time without affecting your access to the Service.
Derived Swing Analytics
Body pose estimates, joint angles, movement paths, and swing metrics (e.g., club speed, hip rotation, tempo) extracted by our AI from your swing recordings. These analytics are used solely to deliver personalised coaching results.
Practice and Coaching Data
Notes, session logs, lesson content, goals, golf skill level, handicap, and coaching preferences you add to your profile over time.
Purchase Information
If you subscribe to a paid plan, we collect your name, billing address, and payment method details. Full payment card data is processed directly by our third-party payment processor and is not stored on our servers.
Communication Information
Any messages, emails, or support requests you send to us, including their content and metadata.
Other Information You Provide
Any other information you choose to provide when using features of the Service, such as survey responses or feedback submissions.
Device and Network Information
Device type, operating system, browser type, app version, and IP address.
Log Information
Server logs including access times, pages viewed, errors, and the referring URL.
Usage Data
Features used, session duration, interactions with coaching content, and other behavioural signals that help us understand how the Service is used.
Cookies & Similar Technologies
We use cookies and similar tracking technologies to maintain sessions, remember preferences, and gather analytics. Please refer to our Cookie Policy for full details.
We do not intentionally collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, health information, or biometric identifiers beyond what is inherent in swing video recordings processed solely for coaching purposes. We do not knowingly collect personal data from users under the age of 16. If you believe a person under 16 has provided us with personal data, please contact us at admin@teeo.io and we will delete it promptly.
We use your personal data to:
We store your data on secure cloud infrastructure using encryption at rest and in transit. Swing recordings and derived analytics are stored with additional access controls given their sensitive nature.
We implement industry-standard technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security. In the event of a data breach that affects your rights and freedoms, we will notify you and the relevant authorities as required by applicable law.
Your data may be stored or processed in countries outside Singapore, including in the United States. Where such transfers occur, we ensure adequate safeguards are in place — such as Standard Contractual Clauses (SCCs) or reliance on adequacy decisions — consistent with the PDPA, GDPR, and other applicable laws.
We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, to provide the Service, and to comply with applicable legal, accounting, or reporting obligations. When your data is no longer required, we will securely delete or anonymise it. You may request deletion of your swing recordings or full account data at any time (see Section 5).
We do not sell your personal data. We may share it in the following circumstances:
Regardless of where you are located, you have the following rights over your personal data:
To exercise any of these rights, contact us at admin@teeo.io. We will respond within 30 days.
We may update this Privacy Policy from time to time. When we do, we will revise the "Date of Last Revision" at the top of this page. Where changes are material, we will provide reasonable advance notice — for example, by email or an in-app notification. Your continued use of the Service after changes are posted constitutes your acceptance of the updated policy.
If you have any questions about this Privacy Policy or our data practices, please contact us:
If you are located in the EEA, Switzerland, or the UK, the General Data Protection Regulation (GDPR) or equivalent local law applies in addition to this policy.
1. Legal Bases for Processing
| Purpose | Legal Basis (GDPR Article 6) |
|---|---|
| Providing the Service and coaching features | Performance of a contract (Art. 6(1)(b)) |
| Processing swing recordings for AI analysis | Performance of a contract (Art. 6(1)(b)) |
| Marketing communications | Consent (Art. 6(1)(a)) |
| Model training using your data | Consent (Art. 6(1)(a)) |
| Analytics and product improvement | Legitimate interests (Art. 6(1)(f)) |
| Fraud prevention and security | Legitimate interests (Art. 6(1)(f)) |
| Legal and regulatory compliance | Legal obligation (Art. 6(1)(c)) |
2. Cross-Border Transfer of Personal Data
Where we transfer your personal data outside the EEA or UK, we rely on adequacy decisions issued by the European Commission or UK Secretary of State, or on Standard Contractual Clauses (SCCs) approved under GDPR Chapter V or the UK GDPR equivalent. You may request a copy of the applicable safeguards by contacting us at admin@teeo.io.
3. Your Rights
In addition to the rights in Section 5, EEA/UK/Switzerland users have the right to:
If you are a California resident, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) grants you the following additional rights:
1. Your Rights
2. Submitting a Request
To submit a CCPA/CPRA request, contact us at admin@teeo.io. We will respond within 45 days. We may need to verify your identity before processing your request.
As a Singapore-incorporated company, our primary compliance framework is the Personal Data Protection Act 2012 (PDPA) as amended.
1. Data Retention
We retain personal data only for as long as there is a business or legal purpose. Data that is no longer needed is securely deleted or anonymised in accordance with PDPA obligations.
2. Your Rights
Under the PDPA, you have the right to access and correct personal data we hold about you, and to withdraw consent for collection, use, or disclosure. To exercise these rights, contact us at admin@teeo.io. We will respond within 30 days.
3. Data Protection Officer
For PDPA-related queries or complaints, you may also contact the Personal Data Protection Commission (PDPC) at www.pdpc.gov.sg.